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Growth Consulting 

Your marketing should be producing more.
We build the system that makes it happen.

We bring senior marketing leadership and full lifecycle architecture to growing businesses — aligning every stage of the customer journey, from awareness and brand through intent, pipeline, conversion, and customer expansion, into a connected revenue ecosystem.

What We Do

A practitioner-built consultancy.
Fourteen years active.

Most $5M+ businesses are investing in pieces of the revenue puzzle — digital presence, marketing systems, CRM, campaigns — without anyone who understands how all the parts work together strategically.

That's where Eastman Consultants operates. We bring senior marketing leadership and full lifecycle architecture to growing businesses — aligning every stage of the customer journey into a connected revenue ecosystem.

The platforms, data, and analytics that power each stage don't just work — they work together, with clear strategic direction and executive visibility into what's producing and what isn't.

 

🎯
Full Customer Lifecycle Architecture
From awareness and brand through intent identification, pipeline, conversion, and customer expansion — every stage connected and producing.
⚙️
Platform Orchestration Across Your Stack
HubSpot, Salesforce, Pardot, SFMC, Marketo — expert-level across all five, working together as a connected revenue system.
📊
CLV, Data & Executive Visibility
CLV analysis, pipeline reporting, and executive dashboards that connect marketing activity directly to revenue outcomes leadership can act on.
🏛️
Cross-Functional Senior Leadership
18 years across marketing, sales, operations, HR, finance, and product — holistic business advisory built from direct experience, not theory.
What We Solve For

If any of these describe your business,
you're in the right place.

Growth has stalled and the path forward isn't clear
Revenue has leveled off but the business isn't broken — something is holding it back and there's no clear diagnosis. Without knowing which lever to pull, every initiative is a guess and momentum stalls further.
The business is growing — but not as fast as it should be
Revenue is moving in the right direction but underperforming against what the opportunity warrants. Something in the go-to-market, the systems, or the strategy is creating drag — and it's hard to see clearly from the inside.
The referral pipeline that built the business is drying up
Growth has always come from relationships and word of mouth — and it's starting to plateau. The business has never needed a marketing engine because it never had to build one. Now it does.
Marketing activity without pipeline
Campaigns are running, leads are coming in — but the pipeline doesn't reflect the investment and nobody can clearly explain why.
No dedicated marketing leader
The CEO or owner is making marketing decisions by default. Strategy is reactive, ad-hoc, and dependent on whoever has bandwidth.
Platforms that aren't producing
HubSpot or Salesforce is in place and paid for — but the investment isn't showing up in revenue. The tools are there; the architecture isn't.
No visibility into what's working
Leadership can't connect marketing spend to pipeline or revenue. Budgets get allocated by gut instinct rather than what's actually producing return.
Growth that's outpacing the systems
The business is growing — but the marketing infrastructure hasn't kept up. New markets, locations, or products need a strategy and system that scales.
Brand and GTM operating on instinct
No defined positioning, no documented go-to-market strategy. Growth depends on referrals and relationships — and there's no system to replicate it.
Five Ways to Work Together

The right engagement depends
on where you are right now.

From accessible advisory for early-stage businesses to full lifecycle architecture for scaling organizations — every engagement grows with your business.

Guide · Any Stage
Executive
Advisory
$300/session
$300/mo retainer
Add-ons $300/session
  • Structured cadence-based sessions
  • Business model, pricing & sales process
  • Operations, team & finance guidance
  • Intake assessment sets priorities
  • Natural feeder to GRA or SBA
Diagnose · Any Stage
Growth Readiness Assessment
$5,000–$8,000
Fixed fee · 3–5 weeks
  • Full revenue ecosystem assessment
  • Brand, GTM, lifecycle, CLV, data, AI
  • Gaps ranked by revenue impact
  • Strategic roadmap your team acts on
  • Starting point for every engagement
Launch · $1M–$5M
Small-Business
Accelerator
Scoped at GRA
+$1,500–$2,500/mo coaching
  • Platform selection & configuration
  • Brand positioning & GTM foundation
  • Lifecycle architecture built to scale
  • Reporting dashboard + growth roadmap
  • Feeds into Fractional CMO or RevOps
Partner · $5M+
Fractional CMO
Retainer
$8,000–$15,000/mo
Ongoing monthly retainer
  • Strategy, technology & process as one system
  • CLV-informed acquisition architecture
  • Change management for AI adoption
  • Embedded ongoing partnership
  • Full executive visibility & reporting
Align · $10M+ B2B
RevOps
Consulting
$8,000–$15,000/mo
Monthly retainer
  • Full lifecycle design & advisory
  • CLV/CAC analysis & acquisition strategy
  • Platform orchestration advisory
  • Intent identification & pipeline alignment
  • Data privacy — GDPR, CCPA, PIPL
Industries Served

Nine industries. Direct practitioner
experience in every one.

When we say we understand your market, we mean it specifically — we've been inside the organizations, managed the platforms, and built the systems in your industry.

Life Sciences & Biotech
B2B SaaS & Technology
Higher Ed & EdTech
Hospitality & Restaurant Groups
Data Center & Industrial Tech
Medical Devices & Healthcare
Trucking & Logistics
Construction & Contracting Services
Manufacturing & Engineering
Results

We don't talk about what good
marketing can produce. We've built it.

These outcomes came from real engagements — not projections, not averages. Built by the same practitioner who will lead your engagement.

289%
MQL Increase
Full-funnel redesign at Newforma · B2B SaaS
90K→120K
Enrollment Growth
SNHU · Lifecycle architecture & 1MM+ emails/mo
#1 in HigherEd
Largest CRM Migration
Marketo → Salesforce CRM + SFMC at SNHU
14 Years
Active Practice
SMBs to S&P 400 across
9 industries
About

A practitioner who became a consultant —
not the other way around.

profile
Justin Eastman
Principal Consultant & Fractional CMO · Eastman Consultants

I deliberately built my career across the full business — not just marketing. Starting at smaller organizations to gain direct hands-on experience in sales, operations, marketing, IT, vendor management, event management, product marketing, and account management, then moving to progressively larger organizations and ultimately holding senior Marketing and IT leadership roles. That breadth is what makes this engagement model different from a career marketing consultant.

Every engagement at Eastman Consultants is led directly by me. Not handed to a junior team. Not managed at arm's length. You get 18 years of practitioner experience applied directly to your business — from the first discovery call through the final roadmap delivery.

Wharton Executive Education (2024) 9× HubSpot Certified Marketo Certified Expert Salesforce CRM · 14+ Yrs CAN-SPAM · GDPR · CCPA · PIPL
Full story and career background →

Not Sure Where to Start?

Find out which engagement
is right for your business.

Answer 6 short sections and we'll tell you exactly where Eastman Consultants can deliver the most impact — and which of the five engagements is the right starting point for where you are right now.

Imagine your marketing producing
the revenue your business
is capable of.
That's not a tagline. It's the outcome we're building toward in every engagement. If you're ready to start that conversation, we're ready to have it.