--- title: Fractional CMO & Growth Consulting, Bedford NH | Eastman Consultants description: Marketing strategy and the systems underneath it, for businesses that have outgrown how they've been getting customers. Based in Bedford, New Hampshire. image: https://www.eastman-consultants.com/hubfs/Branded%20OG%20image.png --- [Skip to content](https://www.eastman-consultants.com#main-content) [![Eastman Consultants](https://www.eastman-consultants.com/hs-fs/hubfs/Horizontal%20Stack%20Logo%20-small.png?width=1137&height=400&name=Horizontal%20Stack%20Logo%20-small.png "Eastman Consultants")](https://www.eastman-consultants.com?hsLang=en) - [Find Your Fit](https://www.eastman-consultants.com/find-your-fit) - [Services](https://www.eastman-consultants.com/services) Show submenu for Services - [Executive Advisory](https://www.eastman-consultants.com/executive-advisory) - [Growth Readiness Assessment](https://www.eastman-consultants.com/growth-readiness-assessment) - [Small-Business Accelerator](https://www.eastman-consultants.com/small-business-accelerator) - [Fractional CMO](https://www.eastman-consultants.com/fractional-cmo) - [RevOps Consulting](https://www.eastman-consultants.com/revops-consulting) - [About](https://www.eastman-consultants.com/about) - [Contact](https://www.eastman-consultants.com/contact) - [Find Your Fit](https://www.eastman-consultants.com/find-your-fit) - [Services](https://www.eastman-consultants.com/services) Show submenu for Services - [Executive Advisory](https://www.eastman-consultants.com/executive-advisory) - [Growth Readiness Assessment](https://www.eastman-consultants.com/growth-readiness-assessment) - [Small-Business Accelerator](https://www.eastman-consultants.com/small-business-accelerator) - [Fractional CMO](https://www.eastman-consultants.com/fractional-cmo) - [RevOps Consulting](https://www.eastman-consultants.com/revops-consulting) - [About](https://www.eastman-consultants.com/about) - [Contact](https://www.eastman-consultants.com/contact) # Growth stalled. *Nobody can tell you why.* Marketing strategy and the systems underneath it, for businesses that have outgrown the way they've been getting customers. Bedford, New Hampshire — working with businesses across New England and beyond Where to start ## Which of these sounds like you? Five ways to work together. Read down until one of them is the sentence you'd actually say. [“I know I need to do marketing. I just don't know what to actually do.” You're running the business and the marketing decisions land on you. You want a straight answer from someone who isn't trying to sell you a retainer. Executive Advisory →](https://www.eastman-consultants.com/executive-advisory?hsLang=en) [“We're spending on marketing and I can't tell you what it's producing.” There's a team, or an agency, or both. There's activity. The number isn't moving, and everyone inside has a different explanation. Growth Readiness Assessment →](https://www.eastman-consultants.com/growth-readiness-assessment?hsLang=en) [“Referrals got us here. They're not getting us to the next number.” The business grew on word of mouth and that's slowed down. Marketing is happening, but it's nobody's actual job, and none of the pieces are connected. Small Business Accelerator →](https://www.eastman-consultants.com/small-business-accelerator?hsLang=en) [“We need marketing leadership. We can't justify a full-time hire.” You have people who can execute and nobody setting direction. Or you've tried the full-time hire and it didn't work. Fractional CMO →](https://www.eastman-consultants.com/fractional-cmo?hsLang=en) [“Sales and marketing are reporting different numbers.” Both functions are staffed and the seam between them is where things break. The platform is half-configured and nobody trusts the reporting. RevOps Consulting →](https://www.eastman-consultants.com/revops-consulting?hsLang=en) **Not sure which one? Answer a few questions and we'll point you to the right starting place.** [Find your fit →](https://www.eastman-consultants.com/find-your-fit?hsLang=en) Or Start From The Work ## Seven parts. One system. Didn't recognize yourself in a situation above? Start from the piece that isn't working. 01 ### Brand & messaging What you sell, to whom, and how you say it. 02 ### Awareness The right people knowing you exist. 03 ### Lead generation Turning that interest into a name. 04 ### Nurture Staying present until the timing is right. 05 ### Sales handoff Arming the first conversation. 06 ### Success & advocacy Customers who stay, and refer. 07 ### Reputation What's said when you're not in the room. Break one link and the chain doesn't hold. [See what each engagement covers →](https://www.eastman-consultants.com/services?hsLang=en) How this works ## We find out what's wrong before recommending what to do about it. Every advisor finds the problem they happen to sell. An agency finds a campaign problem. A recruiter finds a hiring problem. This year, nearly everyone finds an AI problem. Eighteen years across ten industries — in marketing, in the platforms underneath it, and in leading the teams that run both — means the diagnosis isn't decided before the looking starts. Sometimes the answer is a campaign. Often it's a process nobody owns, a system nobody finished configuring, or a good team with no direction. Most companies don't have a demand problem. They have a visibility problem. The customers are usually already there — engaging, researching, showing intent — and nothing is set up to see it or act on it. That's true at a 120,000-student university and at a twelve-person contractor. It looks the same at every size. [More about the practice →](https://www.eastman-consultants.com/about?hsLang=en) Recent & current work ## Built, not projected. Every engagement is led directly by the person who diagnosed it. Trucking & Forestry ### Kirk Trucking & Forestry Recycling Complete brand overhaul, built the digital foundation for growth including Google Business Profile configuration and website launch built around how customers actually search and decide. Hospitality — Four Brands ### New England's Tap House Grille Restaurant Group Four disparate businesses under one ownership group, all brought together through digital transformation, brand storytelling and internal coaching. Automotive Community ### Z Car Club Association Social media marketing, email campaigns, event management, sponsor ad design support and print publishing for this year's International Z Car Convention. In partnership with Nissan North America, Nismo and Sac City Auto Parts. *Earlier: a **289% increase in qualified leads** at Newforma. **Cell Signaling Technology's** first global lifecycle program. Nurture and intent work at **Southern New Hampshire University** during growth from 90,000 to 120,000 students.* Organizations We've Worked With ![Cell Signaling Technology](https://www.eastman-consultants.com/hs-fs/hubfs/CST.png?width=488&height=103&name=CST.png) ![Resurrected Classics](https://www.eastman-consultants.com/hs-fs/hubfs/resurrected%20classics.png?width=500&height=500&name=resurrected%20classics.png) ![SNHU](https://www.eastman-consultants.com/hs-fs/hubfs/snhu.png?width=500&height=500&name=snhu.png) ![Newforma](https://www.eastman-consultants.com/hs-fs/hubfs/Newforma.png?width=520&height=330&name=Newforma.png) ![Arizona Z Car](https://www.eastman-consultants.com/hs-fs/hubfs/arizona%20z%20car.png?width=500&height=500&name=arizona%20z%20car.png) ![ZOLL Medical](https://www.eastman-consultants.com/hs-fs/hubfs/ZOLL.png?width=320&height=320&name=ZOLL.png) ![Nissan](https://www.eastman-consultants.com/hs-fs/hubfs/nissan.png?width=500&height=500&name=nissan.png) ![Oscar Barn](https://www.eastman-consultants.com/hs-fs/hubfs/Oscar%20Barn.png?width=500&height=500&name=Oscar%20Barn.png) ![Sac City Auto Parts](https://www.eastman-consultants.com/hs-fs/hubfs/saccity2023%20black-2.png?width=500&height=500&name=saccity2023%20black-2.png) ![NISMO](https://www.eastman-consultants.com/hs-fs/hubfs/nismo.png?width=3840&height=2160&name=nismo.png) ![Kirk Trucking](https://www.eastman-consultants.com/hs-fs/hubfs/kirk%20trucking.png?width=500&height=500&name=kirk%20trucking.png) ![ZCCA](https://www.eastman-consultants.com/hs-fs/hubfs/zcca.png?width=500&height=500&name=zcca.png) ![1A Auto](https://www.eastman-consultants.com/hs-fs/hubfs/1A%20Auto.png?width=512&height=512&name=1A%20Auto.png) ![Granit Design](https://www.eastman-consultants.com/hs-fs/hubfs/Granit%20Design.png?width=236&height=213&name=Granit%20Design.png) ![SoFloZ](https://www.eastman-consultants.com/hs-fs/hubfs/Logo.png?width=924&height=842&name=Logo.png) ![Degree Controls](https://www.eastman-consultants.com/hs-fs/hubfs/degreeC.png?width=200&height=100&name=degreeC.png) ![Turning Ratchets Garage](https://www.eastman-consultants.com/hs-fs/hubfs/logo.png?width=640&height=640&name=logo.png) ![815 Manchester](https://www.eastman-consultants.com/hs-fs/hubfs/815Manchester.webp?width=796&height=1000&name=815Manchester.webp) ![Carlisle](https://www.eastman-consultants.com/hs-fs/hubfs/carlisle.webp?width=696&height=425&name=carlisle.webp) ![Hip Peas](https://www.eastman-consultants.com/hs-fs/hubfs/hip%20peas%20farm.png?width=500&height=500&name=hip%20peas%20farm.png) ![Greyscale](https://www.eastman-consultants.com/hs-fs/hubfs/Greyscale_Text_Background.webp?width=500&height=250&name=Greyscale_Text_Background.webp) ![TH](https://www.eastman-consultants.com/hs-fs/hubfs/TH%20Logo.png?width=1417&height=363&name=TH%20Logo.png) ![](https://www.eastman-consultants.com/hs-fs/hubfs/CST.png?width=488&height=103&name=CST.png) ![](https://www.eastman-consultants.com/hs-fs/hubfs/resurrected%20classics.png?width=500&height=500&name=resurrected%20classics.png) ![](https://www.eastman-consultants.com/hs-fs/hubfs/snhu.png?width=500&height=500&name=snhu.png) ![](https://www.eastman-consultants.com/hs-fs/hubfs/Newforma.png?width=520&height=330&name=Newforma.png) ![](https://www.eastman-consultants.com/hs-fs/hubfs/arizona%20z%20car.png?width=500&height=500&name=arizona%20z%20car.png) ![](https://www.eastman-consultants.com/hs-fs/hubfs/ZOLL.png?width=320&height=320&name=ZOLL.png) ![](https://www.eastman-consultants.com/hs-fs/hubfs/nissan.png?width=500&height=500&name=nissan.png) ![](https://www.eastman-consultants.com/hs-fs/hubfs/Oscar%20Barn.png?width=500&height=500&name=Oscar%20Barn.png) ![](https://www.eastman-consultants.com/hs-fs/hubfs/saccity2023%20black-2.png?width=500&height=500&name=saccity2023%20black-2.png) ![](https://www.eastman-consultants.com/hs-fs/hubfs/nismo.png?width=3840&height=2160&name=nismo.png) ![](https://www.eastman-consultants.com/hs-fs/hubfs/kirk%20trucking.png?width=500&height=500&name=kirk%20trucking.png) ![](https://www.eastman-consultants.com/hs-fs/hubfs/zcca.png?width=500&height=500&name=zcca.png) ![](https://www.eastman-consultants.com/hs-fs/hubfs/1A%20Auto.png?width=512&height=512&name=1A%20Auto.png) ![](https://www.eastman-consultants.com/hs-fs/hubfs/Granit%20Design.png?width=236&height=213&name=Granit%20Design.png) ![](https://www.eastman-consultants.com/hs-fs/hubfs/Logo.png?width=924&height=842&name=Logo.png) ![](https://www.eastman-consultants.com/hs-fs/hubfs/degreeC.png?width=200&height=100&name=degreeC.png) ![](https://www.eastman-consultants.com/hs-fs/hubfs/logo.png?width=640&height=640&name=logo.png) ![](https://www.eastman-consultants.com/hs-fs/hubfs/815Manchester.webp?width=796&height=1000&name=815Manchester.webp) ![](https://www.eastman-consultants.com/hs-fs/hubfs/carlisle.webp?width=696&height=425&name=carlisle.webp) ![](https://www.eastman-consultants.com/hs-fs/hubfs/hip%20peas%20farm.png?width=500&height=500&name=hip%20peas%20farm.png) ![](https://www.eastman-consultants.com/hs-fs/hubfs/Greyscale_Text_Background.webp?width=500&height=250&name=Greyscale_Text_Background.webp) ![](https://www.eastman-consultants.com/hs-fs/hubfs/TH%20Logo.png?width=1417&height=363&name=TH%20Logo.png) What clients & colleagues say ## The results speak for themselves. “For any organization requiring senior-level guidance to turn technical infrastructure into a strategic marketing asset, Justin provides the rigor and experience necessary to lead that transformation.” **Dana S.**VP Global IT “He takes the time to understand how the business actually works before touching the tools, which leads to solutions that drive measurable impact across pipeline and revenue.” **Tim C.**AVP of Digital Experience “He doesn't just execute; he architected systems that made the business better.” **Jon C.**Director of CRM ![profile](https://www.eastman-consultants.com/hubfs/profile.jpg) About ## A practitioner who became a consultant — not the other way around. Justin Eastman · Principal Consultant & Fractional CMO I've spent my career in marketing, but the work kept pulling me into the systems underneath it — the automation platforms, the CRMs, the data model that determines whether anyone can answer a simple question about where revenue comes from. The other half of the job turned out to be people: building marketing functions where none existed, and giving capable teams the direction they were missing. Every engagement is led directly by me. Not handed to a junior team. The person who diagnoses your problem is the person who does the work. Marketo Certified Expert 9× HubSpot Certified Salesforce Trailhead Wharton Executive Education 18 years · 10 industries [Full story and career background →](https://www.eastman-consultants.com/about?hsLang=en) Questions people ask before they get in touch ## Common questions. What does a fractional CMO do? A fractional CMO provides senior marketing leadership without a full-time hire — setting strategy, owning the growth number, and developing the team you already have, across a few days a month rather than a salaried executive role. How do I know which engagement I need? Start from the situation rather than the service. If marketing decisions land on you and you want a straight answer, that's Executive Advisory. If referrals have stopped scaling, that's the Small-Business Accelerator. If you're spending on marketing and can't tell what it produces, that's the Growth Readiness Assessment. If you need direction rather than more activity, that's a Fractional CMO. If sales and marketing report different numbers, that's RevOps. What does it cost to work with Eastman Consultants? Fees are fixed and agreed before any work begins — no hourly billing and no surprise invoices. What's appropriate depends entirely on the situation, which is what the first conversation is for. Do you only work with businesses in New Hampshire? Eastman Consultants is based in Bedford, New Hampshire and works with business owners across the country. Being local is a convenience, not a requirement. What happens on a first conversation? Twenty minutes, no cost and no pitch. You describe what's happening and what you've already tried, and you get an honest read on what's actually in the way — including when the answer is that you don't need outside help. Start here ## Let's find out what's actually in your way. Twenty minutes, no cost. Tell us what's happening and what you've already tried, and we'll give you an honest read on what's actually in the way - including when the answer is that you don't need us. [Let's talk →](https://www.eastman-consultants.com/schedule?hsLang=en) EASTMAN CONSULTANTS Growth Consulting & Fractional CMO (603) 860 - 1097 20 John Goffe Drive Bedford, NH 03110 [Follow us on LinkedIn](https://www.linkedin.com/company/eastman-consultants) © 2026 Eastman Consultants LLC All rights reserved · [Privacy Policy](https://www.eastman-consultants.com/privacy-policy?hsLang=en) ```json { "@context" : "https://schema.org", "@id" : "https://eastman-consultants.com/#business", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Bedford", "addressRegion" : "NH", "postalCode" : "03110", "streetAddress" : "20 John Goffe Drive" }, "alternateName" : "Eastman Consultants LLC", "areaServed" : [ { "@type" : "Country", "name" : "United States" }, { "@type" : "AdministrativeArea", "name" : "New England" } ], "description" : "Marketing strategy, revenue operations and fractional marketing leadership for businesses that have outgrown how they've been getting customers.", "email" : "justin@eastman-consultants.com", "founder" : { "@id" : "https://eastman-consultants.com/#justin" }, "foundingDate" : "2012-01", "knowsAbout" : [ "Fractional CMO", "Revenue operations", "Marketing automation", "HubSpot", "Salesforce", "Marketo", "Lead scoring", "Marketing strategy for small business", "Customer lifecycle marketing" ], "makesOffer" : [ { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Executive Advisory", "serviceType" : "Marketing advisory" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Small-Business Accelerator", "serviceType" : "Small business marketing" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Growth Readiness Assessment", "serviceType" : "Marketing assessment" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "Fractional CMO", "serviceType" : "Fractional marketing leadership" } }, { "@type" : "Offer", "itemOffered" : { "@type" : "Service", "name" : "RevOps Consulting", "serviceType" : "Revenue operations" } } ], "name" : "Eastman Consultants", "priceRange" : "$$$", "sameAs" : [ "https://www.linkedin.com/company/eastman-consultants", "https://share.google/DEVLSsiIhbLHT0MKz" ], "telephone" : "+16038601097", "url" : "https://eastman-consultants.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://eastman-consultants.com/#justin", "@type" : "Person", "alumniOf" : { "@type" : "CollegeOrUniversity", "name" : "University of New Hampshire" }, "hasCredential" : [ { "@type" : "EducationalOccupationalCredential", "name" : "Marketo Certified Expert" }, { "@type" : "EducationalOccupationalCredential", "name" : "HubSpot Academy Certifications" }, { "@type" : "EducationalOccupationalCredential", "name" : "Wharton Executive Education - Executive Presence & Influence" } ], "jobTitle" : "Principal Consultant & Fractional CMO", "knowsAbout" : [ "Marketing operations", "Revenue operations", "Marketing automation platforms", "Fractional marketing leadership" ], "name" : "Justin Eastman", "sameAs" : [ "https://www.linkedin.com/in/justineastman" ], "url" : "https://eastman-consultants.com/about", "worksFor" : { "@id" : "https://eastman-consultants.com/#business" } } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "A fractional CMO provides senior marketing leadership without a full-time hire - setting strategy, owning the growth number, and developing the team you already have, across a few days a month rather than a salaried executive role." }, "name" : "What does a fractional CMO do?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Start from the situation rather than the service. 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