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About

Built on range.
Driven by impact.
Focused on your growth.

Eastman Consultants is the result of 18 years of deliberate career building — across functions, industries, and organization sizes — and a decision to stop limiting that impact to one company at a time.

The Story
profile
Justin Eastman
Principal Consultant & Fractional CMO · Eastman Consultants · Bedford, NH

I didn't set out to build a consultancy. I set out to understand how businesses actually work — all of it, not just the marketing piece. Early in my career I made a deliberate choice to start at smaller organizations where I could work across every function: sales, operations, HR, finance, product marketing, and account management. Not because I had to — because I wanted to know how the whole machine ran before I tried to make any part of it faster.

What I found over 18 years and seven industries is that the problems worth solving are almost never contained to one function. Broken revenue systems aren't marketing problems. They're architecture problems. Underperforming pipelines aren't sales problems. They're alignment problems. The businesses that grow are the ones where every stage of the customer journey is connected — and someone is accountable for the full picture.

That's what drives this work. Not the platforms. Not the strategy decks. The moment a leadership team can see their marketing producing real, measurable pipeline — and the team executing against it knows exactly what they're building toward.

Why Eastman Consultants

I was tired of doing this for one company at a time.

For most of my career, the work I cared most about — fixing broken systems, removing the friction that slowed teams down, connecting marketing investment directly to revenue outcomes — happened inside single organizations. One company. One team. One set of problems at a time.

What I loved most wasn't the strategy. It was the moment a team understood what they were building toward. Watching a marketing team go from running disconnected campaigns to operating a system with real pipeline visibility — and knowing they built that capability themselves — was more fulfilling than any individual deliverable.

The inflection point was simple: I could do more of that work, for more businesses, and multiply that impact — instead of giving it to one organization. Eastman Consultants is the direct result of that decision.

The goal has never been to be the smartest person in the room. It has always been to leave every team I work with more capable, more aligned, and more confident in what they're building — than they were before I arrived.
The Differentiator

A deliberately built career. Not an accidental one.

Most marketing consultants have deep expertise in one function. That's useful. But the problems that cost businesses the most revenue almost never live in one function. They live in the gaps between them.

Marketing
Brand strategy, lifecycle architecture, demand gen, marketing automation, and full-funnel measurement — built and operated at global scale across five major platforms.
Sales & Revenue
Sales development, pipeline architecture, lead lifecycle design, and the marketing-to-sales handoff — built from the sales side, not just advised on from the marketing side.
Operations & Systems
Process design, systems integration, data architecture, and operational efficiency — the work that makes everything else scalable and removes the friction that quietly kills growth.
Leadership & Teams
Team building, mentoring, and developing the people who execute — because strategy without a capable team behind it produces nothing. This was always the most fulfilling part of the work.
Credentials

13 verified certifications across five platforms.

Wharton Executive Education
Executive Presence & Influence: Persuasive Leadership
2024
HubSpot Academy
9 Active Certifications across all major hubs
Digital · Inbound · Email · Content · CMS · Reporting · More
Marketo
Marketo Certified Expert
Enterprise MAP certification
Salesforce
Trailhead Expeditioner · 14+ years CRM admin
Salesforce CRM & SFMC
University of New Hampshire
Bachelor of Science · Business Administration
Durham, NH
Proud Member OF
NH Tech Alliance
New Hampshire Tech Alliance
How I Work

Every engagement is led by me. No account managers. No handoffs.

When you engage Eastman Consultants, you work directly with me — from the first discovery call through every session, deliverable, and strategic decision. That is not a selling point. It is a structural commitment. The value of this engagement model depends entirely on the depth of understanding I build about your business, your team, and your goals. That understanding cannot be delegated.

I work as a strategic partner, not a vendor. The difference matters. A vendor delivers a scope of work and moves on. A partner holds the full picture, asks the harder questions, and stays accountable to the outcome — not just the deliverable. Every engagement is built around that model.

Direct access, always
You reach me directly. Every question, every decision, every strategic conversation — no intermediary, no delay.
Advisory, not execution
I set the direction, build the system, and advise on execution. Your team or contracted resources execute against it — with clear strategy behind every action.
Honest before comfortable
I will tell you what I see — including the things that are harder to hear. The most valuable thing an advisor can offer is an honest outside perspective, not validation.
Built to leave you stronger
Every engagement is designed to build capability your team keeps — not create dependency on mine. When the engagement ends, you should be more capable than when it started.