--- title: Marketing Consulting Services | Eastman Consultants description: Five ways to work together, from a single advisory conversation to running your marketing function. Start with the situation that sounds like yours. image: https://www.eastman-consultants.com/hubfs/Branded%20OG%20image.png --- [Skip to content](https://www.eastman-consultants.com/services#main-content) [![Eastman Consultants](https://www.eastman-consultants.com/hs-fs/hubfs/Horizontal%20Stack%20Logo%20-small.png?width=1137&height=400&name=Horizontal%20Stack%20Logo%20-small.png "Eastman Consultants")](https://www.eastman-consultants.com?hsLang=en) - [Find Your Fit](https://www.eastman-consultants.com/find-your-fit) - [Services](https://www.eastman-consultants.com/services) Show submenu for Services - [Executive Advisory](https://www.eastman-consultants.com/executive-advisory) - [Growth Readiness Assessment](https://www.eastman-consultants.com/growth-readiness-assessment) - [Small-Business Accelerator](https://www.eastman-consultants.com/small-business-accelerator) - [Fractional CMO](https://www.eastman-consultants.com/fractional-cmo) - [RevOps Consulting](https://www.eastman-consultants.com/revops-consulting) - [About](https://www.eastman-consultants.com/about) - [Contact](https://www.eastman-consultants.com/contact) - [Find Your Fit](https://www.eastman-consultants.com/find-your-fit) - [Services](https://www.eastman-consultants.com/services) Show submenu for Services - [Executive Advisory](https://www.eastman-consultants.com/executive-advisory) - [Growth Readiness Assessment](https://www.eastman-consultants.com/growth-readiness-assessment) - [Small-Business Accelerator](https://www.eastman-consultants.com/small-business-accelerator) - [Fractional CMO](https://www.eastman-consultants.com/fractional-cmo) - [RevOps Consulting](https://www.eastman-consultants.com/revops-consulting) - [About](https://www.eastman-consultants.com/about) - [Contact](https://www.eastman-consultants.com/contact) # Five engagements. One relationship. *Every stage of your growth.* From accessible advisory for a solopreneur with big ambition to full lifecycle architecture for an established company running on multiple platforms — every Eastman Consultants engagement is designed to meet you where you are and grow with you. How the Offer Ladder Works ## Every engagement is a step in a deliberate progression. Most consultants offer one engagement and hope it fits. This practice is built as a ladder — each engagement designed for a specific situation, and each one feeding naturally into the next. ### [1 Guide Executive Advisory When you need a straight answer, not an engagement.](https://www.eastman-consultants.com/executive-advisory?hsLang=en) ### [2 Diagnose Growth Readiness Assessment When you need to know what's actually broken before spending on fixing it.](https://www.eastman-consultants.com/growth-readiness-assessment?hsLang=en) ### [3 Launch Small-Business Accelerator When referrals got you here and stopped scaling.](https://www.eastman-consultants.com/small-business-accelerator?hsLang=en) ### [4 Partner Fractional CMO When you need direction, not more activity.](https://www.eastman-consultants.com/fractional-cmo?hsLang=en) ### [5 Align RevOps Consulting When sales and marketing report different numbers.](https://www.eastman-consultants.com/revops-consulting?hsLang=en) How It Works In Practice ### The assessment comes first For every ongoing engagement, the Growth Readiness Assessment is the diagnostic first step. It answers the scoping questions before a dollar is committed — because scoping work before understanding the problem is how expensive mistakes get made. ### No pressure to move up a rung Each engagement works on its own. When a natural next step surfaces, it gets named honestly rather than sold. If the assessment gives your team the clarity to move forward without us, that's a good outcome. ### One relationship, the whole journey You don't re-explain your business to a new advisor at every stage. The context, the trust and the strategic groundwork built in one engagement carry into the next. The Five Engagements ## Find the right fit for where you are. Each one is built for a specific situation. Start with the description that sounds like your business. Guide Any stage ### Executive Advisory Structured advisory for owners running the business themselves, and for anyone without an active engagement. Broader than marketing — business model, pricing, sales, operations and team. CommitmentNone. One conversation at a time. OutcomeClarity on direction and near-term priorities. Best fit when You need an experienced thinking partner who can engage with the whole business, not just the marketing piece. [Learn more →](https://www.eastman-consultants.com/executive-advisory?hsLang=en) Diagnose Entry point for every engagement ### Growth Readiness Assessment A collaborative assessment of your full revenue ecosystem — brand, go-to-market, lifecycle, data, and AI readiness where you're asking that question. Built with your leadership team, not handed down to it. DurationScoped at quote, based on system complexity. OutcomePrioritized roadmap, gap analysis, and an honest recommendation. Best fit when You want a clear, prioritized picture of where the gaps are before committing to anything ongoing. [Learn more →](https://www.eastman-consultants.com/growth-readiness-assessment?hsLang=en) Launch Product-market fit confirmed ### Small-Business Accelerator Hands-on foundation build, then we run it. Platform configuration, brand positioning, customer lifecycle architecture, reporting, and a twelve-month roadmap. DurationFoundation build, then ongoing. OutcomeMarketing built to scale — and operated, not handed over. Best fit when You're ready to build the marketing infrastructure your business will grow into, not out of. [Learn more →](https://www.eastman-consultants.com/small-business-accelerator?hsLang=en) Partner No marketing leader in place ### Fractional CMO Senior marketing leadership without the full-time hire. Strategy, technology and process run as one connected system, with ownership of the number and mentorship for the team you already have. DurationOngoing, no fixed end date. OutcomeA marketing function with direction and accountability. Best fit when You need senior marketing leadership who holds the full picture and can own the revenue system. [Learn more →](https://www.eastman-consultants.com/fractional-cmo?hsLang=en) Align Platforms already in place ### RevOps Consulting The seam between sales and marketing, rebuilt. Lifecycle design, scoring and intent data, platform orchestration, pipeline alignment, and reporting both sides accept. DurationOngoing monthly. OutcomeRevenue architecture you can actually see and trust. Best fit when You have the platforms and the activity — you need the architecture that connects them into a consistent, visible system. [Learn more →](https://www.eastman-consultants.com/revops-consulting?hsLang=en) What Each Engagement Covers ## A marketing function has seven moving parts. Mapped out by each engagement type. Each part only works because of the one before it. What differs between engagements isn't the list — it's how far we go on each one, and whether we advise, build it, or run it. | | [Executive Advisory](https://www.eastman-consultants.com/executive-advisory?hsLang=en) | [Growth Readiness Assessment](https://www.eastman-consultants.com/growth-readiness-assessment?hsLang=en) | [Small-Business Accelerator](https://www.eastman-consultants.com/small-business-accelerator?hsLang=en) | [Fractional CMO](https://www.eastman-consultants.com/fractional-cmo?hsLang=en) | [RevOps Consulting](https://www.eastman-consultants.com/revops-consulting?hsLang=en) | | --- | --- | --- | --- | --- | --- | | Brand & messaging | Advise | Diagnose | Build & run | Own | — | | Awareness campaigns | Advise | Diagnose | Build & run | Own | — | | Lead generation | Advise | Diagnose | Build & run | Own | Rebuild | | Lead nurturing | Advise | Diagnose | Build & run | Own | Rebuild | | The handoff into sales | Advise | Diagnose | Set up | Own | Rebuild | | Customer success & advocacy | Advise | Diagnose | Set up | Own | Support | | Reputation management | Advise | Diagnose | Set up | Own | — | Advise One conversation, no execution Diagnose Assessed, with findings and a plan Set up Established, then handed to you Build & run Built from scratch and operated Rebuild Rebuilt where it's broken Own Full accountability for the outcome Common Questions ## Choosing between the five engagements Which engagement is right for my business? The five engagements map to five situations rather than five company sizes. Executive Advisory is a single focused conversation. The Small-Business Accelerator builds and runs the marketing foundation for a growing business. The Growth Readiness Assessment diagnoses why growth stalled. Fractional CMO provides ongoing marketing leadership. RevOps fixes the seam between sales and marketing. If none of those sounds obviously like you, the [Find Your Fit quiz](https://www.eastman-consultants.com/find-your-fit?hsLang=en) takes two minutes and points you at the right starting place. Why does every larger engagement start with an assessment? Scoping work before understanding the problem is how expensive mistakes get made. The Growth Readiness Assessment establishes what's actually constraining growth first, so the recommendation isn't decided before the looking starts. Smaller engagements convert directly without it. Do you advise, or do you actually run the marketing? Both, depending on the engagement. Ongoing engagements are built around running your marketing systems, not handing you a strategy document. Training your team to run them is available as well, but the default is that we operate them. Can you work with the marketing team we already have? Yes, and that's usually the highest-return part of an engagement. Capable marketing coordinators and managers are frequently asked to operate two levels above their experience with nobody to learn from. Direction and mentorship often unlock more than adding headcount would. How does AI factor into the work? As judgment rather than a product. Most of what businesses are being sold about AI is noise, some of it genuinely changes how a company operates, and knowing the difference is the useful part. It's scoped into an engagement when it's a question you're carrying, and left out when it isn't. Start here ## Let's find out what's actually in your way. Whether that's a twenty-minute conversation or something longer, it starts the same way: you tell me what's happening, and I tell you what I think - including if the answer is that you don't need me. [Let's have a conversation →](https://www.eastman-consultants.com/schedule?hsLang=en) EASTMAN CONSULTANTS Growth Consulting & Fractional CMO (603) 860 - 1097 20 John Goffe Drive Bedford, NH 03110 [Follow us on LinkedIn](https://www.linkedin.com/company/eastman-consultants) © 2026 Eastman Consultants LLC All rights reserved · [Privacy Policy](https://www.eastman-consultants.com/privacy-policy?hsLang=en) ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "The five engagements map to five situations rather than five company sizes. Executive Advisory is a single focused conversation. The Small-Business Accelerator builds and runs the marketing foundation for a growing business. The Growth Readiness Assessment diagnoses why growth stalled. Fractional CMO provides ongoing marketing leadership. RevOps fixes the seam between sales and marketing. If none of those sounds obviously like you, the Find Your Fit quiz takes two minutes and points you at the right starting place." }, "name" : "Which engagement is right for my business?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Scoping work before understanding the problem is how expensive mistakes get made. The Growth Readiness Assessment establishes what's actually constraining growth first, so the recommendation isn't decided before the looking starts. Smaller engagements convert directly without it." }, "name" : "Why does every larger engagement start with an assessment?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Both, depending on the engagement. Ongoing engagements are built around running your marketing systems, not handing you a strategy document. Training your team to run them is available as well, but the default is that we operate them." }, "name" : "Do you advise, or do you actually run the marketing?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes, and that's usually the highest-return part of an engagement. Capable marketing coordinators and managers are frequently asked to operate two levels above their experience with nobody to learn from. Direction and mentorship often unlock more than adding headcount would." }, "name" : "Can you work with the marketing team we already have?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "As judgment rather than a product. Most of what businesses are being sold about AI is noise, some of it genuinely changes how a company operates, and knowing the difference is the useful part. It's scoped into an engagement when it's a question you're carrying, and left out when it isn't." }, "name" : "How does AI factor into the work?" } ] } ```