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Launch · $1M–$5M

Build your marketing foundation the right way — the first time.

Hands-on platform configuration, lifecycle architecture, brand positioning, and reporting infrastructure — built to scale to $10M and beyond, not just to work today.

Scoped at assessment — Foundation build priced from GRA findings · $1,500–$2,500/mo optional coaching retainer

The Problem

Most small businesses build their marketing infrastructure wrong — and pay for it twice.

You have a product that works, customers who buy it, and real ambition to grow. What you don't have is a marketing foundation built for where your business is going. Most businesses at this stage either do nothing — staying stuck in referrals and gut instinct — or they piece together tools and tactics that work today but create a rebuild problem at $3M, $5M, or $10M. 

The problem isn't the tools. It's that the tools were configured for where the business was on day one, by someone who wasn't thinking about where it was going. When you hit $5M, you don't just need more marketing. You need a different foundation. And rebuilding an infrastructure you already paid to build once is expensive — in time, money, and momentum. 

The Small-Business Accelerator builds your marketing foundation the way a $20M company would build it — so the systems, the lifecycle, and the reporting architecture scale with your business rather than becoming a liability.

What's Included

A foundation built for where your business is going, not just where it is.

Platform & Brand Foundation
Platform selection — the right CRM and MAP for your stage, team, and growth path
Platform configuration — set up for how your business actually sells, not a generic template
Integration architecture — your tools connected and communicating from day one
Brand positioning framework — who you serve, what you do, and why you win
Go-to-market foundation — channel strategy, targeting criteria, and messaging framework
Digital presence audit and prioritized recommendations
Lifecycle, Reporting & Roadmap
Customer lifecycle architecture — lead capture through close, built to scale
First lead scoring model built around your actual buyer behavior
Executive reporting dashboard — marketing activity tied directly to revenue outcomes
Staff coaching on platform best practices and day-to-day system operation
12-month growth roadmap with sequenced priorities and clear owners
Optional coaching retainer — monthly check-ins as the business grows toward the next tier
How It Works

Scoped before a dollar is committed. Built to last.

01
Growth Readiness Assessment

Every SBA engagement starts here. The GRA maps your exact situation — what exists, what's missing, what to build first — and produces the foundation scope and fixed investment. No surprises.

02
Foundation Build

Hands-on platform configuration, lifecycle architecture, brand positioning, and reporting dashboard — built to the exact scope defined in the GRA. Fixed fee, defined deliverables, clear timeline.

03
Staff Coaching & Handoff

Your team is coached on how to operate every system independently. Playbooks and documentation ensure the foundation survives personnel changes and keeps producing after the engagement ends.

04
Optional Coaching Retainer

Monthly check-ins to guide roadmap progress, answer platform questions, and identify when you're ready to move into a Fractional CMO or RevOps engagement.

Who This Is For

Built for the business that's ready to stop winging it.

Strong Fit
Not the Right Fit
$1M–$5M in revenue — or well-funded growth-stage with a clear expansion target
Strong product-market fit and a specific revenue goal to hit in the next 12–24 months
No dedicated marketing leader — founder is currently making all marketing decisions
No marketing infrastructure in place — or tools configured without a growth strategy behind them
Founder is available, engaged, and ready to act on strategic recommendations throughout the build
No growth ambition — goal is to maintain current revenue, not scale
No product-market fit yet — still searching for the right customer or offer
Looking for campaigns or execution-only support with no strategy behind it
No budget for platforms, tools, or the implementation resources the foundation requires
The Offer Ladder

One relationship. Every stage of your growth.

The Small-Business Accelerator is designed for the $1M–$5M business that needs a foundation built, not just advised on. When the foundation is in place and the business is ready to scale past $5M, the natural next step is a Fractional CMO engagement — with no need to start over with someone new.

Guide · Any Stage
Executive Advisory
Learn more →
Diagnose · Any Stage
Growth Readiness Assessment
Learn more →
Launch · $1M–$5M
Small-Business Accelerator
Current Page
Partner · $5M+
Fractional CMO Retainer
Learn more →
Align · $10M+ B2B
RevOps Consulting
Learn more →

Ready to build the foundation your business deserves? 

 Start with a Growth Readiness Assessment. It answers every scoping question and produces the roadmap — before a dollar is committed to the build. 

Not Sure Where to Start?

Find out which engagement
is right for your business.

Answer 6 short sections and we'll tell you exactly where Eastman Consultants can deliver the most impact — and which of the five engagements is the right starting point for where you are right now.