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Diagnose · Any Stage

Before you commit to an engagement, you need clarity.

A collaborative assessment of your full revenue ecosystem — built with your leadership team, not handed to you — with a prioritized strategic roadmap you can act on immediately.

$5,000–$8,000 — Fixed fee · Scoped at discovery · No surprises · 3–5 weeks from kickoff to roadmap delivery

The Problem

Most businesses are investing in marketing without knowing where the gaps actually are.

Campaigns are running. Platforms are in place. The team is working hard. But the pipeline doesn't reflect the investment — and nobody can clearly explain why. The problem isn't effort. It's that nobody has mapped the full picture. Every function is doing its part in isolation, and the connections between them — the places where revenue leaks — have never been examined as a system.

Most audits make this worse. A consultant reviews your systems independently, drops a report, and leaves you to figure out what to do with it. The prioritization is a flat list of issues with no clear path forward and no shared understanding of what to fix first. The Growth Readiness Assessment is built differently — we assess your full revenue ecosystem together, rank every gap by revenue impact, and build the roadmap with your leadership team in the room. 

We don't hand you a report and walk away. We assess your full revenue ecosystem together — and build the strategic roadmap with you. This is a working engagement, not a deliverable drop. 

What's Included

A complete picture of your revenue ecosystem — every stage, every gap.

Brand, GTM, Digital & Lifecycle
Brand strategy, positioning, and market differentiation
Go-to-market approach — channels, segments, and timing
Digital presence — SEO, paid, social, and website conversion paths
Attribution — connecting digital spend to pipeline and revenue
Full customer lifecycle architecture — lead capture through customer expansion
Campaign architecture and email program evaluation
Data privacy compliance — CAN-SPAM, GDPR, CCPA, PIPL
CRM, CLV, Data, AI & Team
CRM configuration and sales process alignment
CLV analysis — identify high and low value customer patterns
CAC evaluation — what does it cost to acquire your best customers?
Lead handoff, pipeline visibility, and revenue reporting reliability
Buying intent signal identification and scoring readiness
Customer data flow — completeness, gaps, and compliance
AI tools applied to segmentation and CLV modeling
Marketing team structure, vendors, and execution capacity
How It Works

Collaborative from kickoff to roadmap delivery.

01
Kickoff Session

We align on scope, goals, and which areas of your revenue ecosystem to prioritize. Leadership participation is confirmed and the assessment agenda is set.

02
Assessment Sessions

Collaborative working sessions with your leadership team — reviewing systems, data, and processes together. Your context shapes every finding. Nothing is assessed in isolation.

03
Gap Analysis & Prioritization

We synthesize findings and rank every gap by revenue impact and implementation lift. CLV and CAC context is applied where the data supports it.

04
Roadmap Delivery & Debrief

We present findings, walk through the strategic roadmap together, and deliver a clear recommendation for which ongoing engagement fits your situation — if one does.

Who This Is For

The right starting point for any growth-ready business.

Strong Fit
Not the Right Fit
Growth-ready business with a revenue target, expansion plan, or active scaling initiative in place
Suspects marketing or systems are underperforming but isn't sure where to focus first
Recently invested in platforms — HubSpot, Salesforce, or a new MAP — and not seeing expected returns
Wants a clear, prioritized plan before committing to a longer engagement
CEO, CMO, or CRO will be actively involved in sessions and ready to act on findings
No growth ambition — goal is to maintain current revenue, not grow
Leadership is not willing to participate in working sessions
Looking for execution-only support with no strategic direction involved
No budget or intention to implement findings after delivery
The Offer Ladder

One relationship. Every stage of your growth.

The Growth Readiness Assessment is the starting point for every engagement above Executive Advisory. The roadmap it produces becomes the foundation for whatever comes next — whether that's a foundation build, a fractional CMO relationship, or your team moving forward independently.

Guide · Any Stage
Executive Advisory
Learn more →
Diagnose · Any Stage
Growth Readiness Assessment
Current Page
Launch · $1M–$5M
Small-Business Accelerator
Learn more →
Partner · $5M+
Fractional CMO Retainer
Learn more →
Align · $10M+ B2B
RevOps Consulting
Learn more →

Ready to get the clarity your business deserves? 

 Start with a 30-minute discovery call. An honest conversation about your business and what's getting in the way of growth. No pitch, no pressure. 

Not Sure Where to Start?

Find out which engagement
is right for your business.

Answer 6 short sections and we'll tell you exactly where Eastman Consultants can deliver the most impact — and which of the five engagements is the right starting point for where you are right now.