Your marketing is producing activity. It should be producing revenue.
Senior marketing leadership embedded in your business — strategy, technology, and process built as one connected system — without the cost or commitment of a full-time hire.
$8,000–$15,000/mo — Ongoing monthly retainer · No fixed duration · Scales with your business
Most $5M+ businesses are making marketing decisions without anyone who owns the outcome.
The CEO is setting direction but can't own execution. An agency is running campaigns but can't own strategy. A marketing coordinator is producing content but can't own the system. Everyone is doing their part — but nobody holds the full picture. The result is activity without architecture, spend without strategy, and growth that depends on relationships and referrals instead of a repeatable, predictable revenue system.
Hiring a full-time CMO costs $180K–$280K+ per year before benefits and takes 12–18 months to find, onboard, and ramp. For most businesses at $5M–$30M, that's more overhead than the business can justify. The Fractional CMO retainer delivers the same senior strategic leadership at a fraction of the cost — engaged immediately, no long-term employment commitment, and no learning curve.
Strategy, technology, and process engineered as one connected system. Not a strategist who hands off to someone else. One senior partner who holds the full picture and owns the outcome.
Three pillars. One connected system.
Embedded from day one. Accountable for the full picture.
A Growth Readiness Assessment maps your full revenue ecosystem — strategy, technology, and process gaps identified, ranked by impact, and translated into the engagement foundation.
Strategy, technology configuration, and process design developed as one integrated plan — not three separate workstreams. Clear owners, milestones, and sequenced priorities built with your leadership team.
Regular embedded time leading strategy, directing technology, building processes, managing vendors, and driving the connected system that produces consistent revenue outcomes.
Executive reporting connecting activity to revenue. Continuous refinement as the business grows. The engagement evolves with your needs — it doesn't have a predetermined end date.
The right engagement for a business ready to build the revenue system.
One relationship. Every stage of your growth.
The Fractional CMO retainer is where strategy, technology, and process come together as one connected system. For businesses with more complex B2B revenue architecture already in place, the RevOps Consulting retainer goes deeper on lifecycle, CLV, and platform orchestration.
Ready to close the leadership gap?
Start with a 30-minute discovery call. An honest conversation about where your business is, where it's going, and whether this engagement is the right fit.
Find out which engagement
is right for your business.
Answer 6 short sections and we'll tell you exactly where Eastman Consultants can deliver the most impact — and which of the five engagements is the right starting point for where you are right now.